Day 1: Canals, Culture, and a Sweet Start

Morning: A Canal Cruise to Start

Start your Amsterdam adventure with a canal cruise departing from Central Station, one of the most convenient and iconic departure points in the city. It’s a seamless way to dive into the charm of Amsterdam’s UNESCO-listed 400-year-old waterways while learning fascinating tidbits about the historic merchant houses and bridges that make the city so unique. Tickets start at €18, and many cruises offer multi-language commentary. Fun fact: the narrower the canal house, the wealthier the merchant—style over space was the name of the game!    

But first, coffee

Before your cruise, stop at Coffee & Coconuts, a trendy spot offering freshly brewed coffee and vibrant breakfast options. Their relaxed vibe and great coffee are the perfect prelude to your day.

Alternate departure points & coffee pairings:

Some pair wine and cheese, I pair coffee and cruises (OK, coffee and anything, but I digress…) If you are not staying near the Central station, you likely still do not need to go far to hop on a morning cruise as there are several departure points in the city.  Here are just a few, with some cafes to stop at before you depart.

1. Rijksmuseum/Museumplein: A picturesque spot for departures near the Rijksmuseum. Stop at Blushing Amsterdam for coffee and a light breakfast. Cruises in this area often include picturesque views of the museum quarter.
2. Damrak: Cruises are available steps from Dam Square; this area features several cruise operators offering both classic and themed tours. Grab a cup of coffee from Sweet Cup for a cozy start.
3. Anne Frank House/Prinsengracht: Perfect for visitors planning to combine a canal ride with a trip to the Jordaan district and/or a visit to Anne Frank House. Enjoy coffee at Winkel 43, where their apple pie is also a must. Seriously, it may be the best pie you ever eat, from anywhere (sorry, mom). More on this later.  If you’re here on an early Saturday morning the ‘Boerenmarkt’ occupies the Noordermarkt here too. This is the market where farmers used to sell their crops in the old days, but it has now become well known throughout the country for its wide range of organic products. On Mondays, the market transforms into a flea market where you can find antiques, clothing, and unique trinkets.  On both market days Winkel43 opens at seven in the morning and a tasty slice of fresh apple pie is waiting for you. Don’t forget the fresh whipped cream.

Afternoon: The Rijksmuseum

Head to the Rijksmuseum (€18) after your canal cruise to dive into Dutch art and history. Spend a few hours with Rembrandt, Vermeer, and the jaw-dropping Cuypers Library. Afterward, wander the Museumplein—a perfect spot for photos or a quick snack.

This cultural treasure trove could easily take 3–4 hours, so pace yourself!

Stop for Apple Pie: Winkel 43
OK, you’ve earned it.  If you did not get here for coffee this morning (or even if you did), make your way to Winkel 43 in the Jordaan district for their legendary apple pie. With its buttery crust, cinnamon-spiced filling, and dollop of whipped cream, it’s the perfect reward for your day of exploring. If it’s a nice day, grab a seat on the terrace and enjoy your pie, delicious coffee, and a grand view. You will thank me for this.

Late afternoon/Evening: Dinner and a Jordaan Stroll

The Jordaan district is a maze of narrow streets, canals, and picturesque bridges. Originally built in the early 17th century as a working-class area, the Jordaan has evolved into a upscale, trendy, and sought-after neighborhood following a large-scale urban renewal effort in the 1970s. The Jordaan is lined with Amsterdam’s iconic canal houses, originally built as homes for merchants and artists (like Rembrant)—some still featuring the traditional hoisting beams used to move goods to the upper floors. These houses are narrower and simpler than those found in wealthier areas like the Grachtengordel (Canal Ring), but their stepped gables, decorative facades, and historic charm make them architectural treasures.

While you’re here, consider seeking out one or more of the hidden Hofjes for a few moments of quiet (an introvert’s dream). If you enjoy the Begijnhof, consider seeking out some of the district’s hofjes for a quiet escape.  These courtyards reflect Amsterdam’s social history, particularly its care for the vulnerable. Many are unmarked or hard to find, which can add a bit of fun and adventure to the hunt.

Karthuizerhof is a peaceful courtyard with picturesque surroundings that was originally part of a monastery. Hofje van Brienen was built in 1804, with a lovely garden perfect for a moment of solitude.  And St. Andrieshofje dates back to 1617—its slightly less polished but rich in character and history.  Please keep in mind that the hofjes are private property.  Visitors are welcome, but maintaining quiet and good behavior is appreciated.

Located at the edge of the Jordaan, Westerkerk is a stunning 17th-century Protestant church known for its iconic 85-meter tower. Its Renaissance-style architecture and position along the Prinsengracht make it one of Amsterdam’s most recognizable landmarks.

Fun Fact: Rembrandt was buried here in the Jordaan district (though the exact location is unknown)

Stay in the Jordaan district for dinner, where cozy cafes serve Dutch classics like bitterballen and stamppot. These “brown cafés” (traditional Dutch pubs) often feature live performances of Amsterdam folk music. After dinner, take a leisurely stroll along the canals as the city lights reflect on the water. It’s pure magic.

Let’s take a moment to talk food.

Amsterdam is a food lover’s paradise, offering a mix of traditional Dutch dishes, international influences, and quirky street food. Here’s a list of must-try foods (and where to find them!) that I hope will delight your taste buds during your visit:

Stroopwafels: These are thin waffle cookies sandwiched together with a layer of sweet caramel syrup. Served warm, they’re gooey, crunchy, and utterly irresistible. If you’re at the Albert Cuypmarkt (don’t worry, we’re going there on day 3), grab a freshly made stroopwafel from one of the market vendors. Can’t wait til then? Head over to Van Wonderen Stroopwafels and try their deluxe versions topped with chocolate and nuts.

Poffertjes: These are fluffy mini pancakes dusted with powdered sugar and served with butter or syrup.  The great part is that they are not reserved just for breakfast.   The Pancake Bakery is a cozy spot offering poffertjes and larger Dutch pancakes, or head to the vendors at Albert Cuypmarkt where they are served up hot and fresh all day long.

Oliebollen (Dutch Doughnuts) are deep-fried dough balls, often dusted with powdered sugar. A festive treat commonly eaten during New Year’s but available year-round at some bakeries.  They are easier to find in the winter months at vendors in the holiday markets

Bitterballen: Crispy, deep-fried meatballs filled with a creamy, savory mixture of beef or veal, often served with mustard for dipping. These are the perfect bar snack. Café Hoppe is a historic brown café with delicious, authentic bitterballen, as is Café van Zuylen.  Other brown cafes will serve it as well—but I can’t speak for all of them in town (much as I may want to try!). In Foodhallen (a massive food court for lack of a better term), De BallenBar specializes in creative takes on bitterballen, like truffle or spinach flavors.

Broodje Kroket is a crispy croquette served in a soft bun, often enjoyed as a quick snack or lunch option.  You’ll find them at brown pubs, FEBO, a chain with vending machine-style snack dispensers, and Van Dobben—famous for their high-quality croquettes

Haring (Dutch Raw Herring): While I’m not a huge fan of herring, this fresh, lightly cured herring, often eaten with onions and pickles is a favorite of the locals and many visitors. You can eat it traditionally (holding the fish by the tail) or in a sandwich called a broodje haring. When you’re ready to give it a try, there’s a popular haring stall near Central Station called Stubbe’s Haring.

Dutch Cheese (Kaas): Amsterdam is a cheese lover’s dream, famous for Gouda, Edam, and more. Sample aged cheeses with nutty, caramelized flavors or young cheeses that are creamy and mild at Henri Willig Cheese Shops (throughout the city) or Cheese Museum Amsterdam, part museum, part shop—a fun way to learn about and taste Dutch cheese.

Patat (Dutch Fries):  These are thick-cut potato fries, served in a cone and topped with mayonnaise, peanut sauce, or curry ketchup. Manneken Pis is frequently voted the best fries in Amsterdam. And  Vleminckx Sausmeesters is famous for their array of sauces.

Appeltaart (Dutch Apple Pie): This rich, buttery crust filled with spiced apples and raisins, often served with a dollop of whipped cream. Dutch apple pie is heartier and deeper than the American version. You’ve already tried Winkel 43, iconic for its apple pie—crispy, gooey, and utterly perfect. Café Papeneiland is another personal favorite with a historic atmosphere.

Rijsttafel (Indonesian Rice Table) is afeast of small Indonesian dishes served with rice that is a hold-over from Indonesia’s influence on Dutch cuisine from colonial times. For this culinary adventure, head to Tempo Doeloe (traditional and highly recommended—reservation advised) or Kantjil & de Tijger.

Heineken and Craft Beers: While Heineken is world-famous, and widely consumed here, Amsterdam is home to a thriving craft beer scene and I highly recommend trying the local brews from smaller breweries. Brouwerij ’t IJ, located near a windmill, is a brewery that offers a variety of beers with unique flavors.  Arendsnest is another bar specializing in Dutch craft beers.

Last but not least, is Drop (Dutch Licorice), which is a national obsession! The country boasts the highest per-capita consumption of the sweet in the whole world. Can you believe it? But if anyone in Holland offers you some licorice (and they will); BEWARE. This is not licorice as you know it, but a more salty, black version known as ‘drop’.  You’ll find it everywhere. Haring & Zoet is a specialty shop with a wide variety of licorice options.

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Day 2: History, Bikes, and Iconic Dutch Culture

Morning: Anne Frank House

Book your tickets early for the Anne Frank House (€13). This moving experience takes you through the hidden chambers where Anne and her family lived during WWII—a glimpse into history that will stay with you long after you leave.

Pro tip: go in the morning to avoid the busiest crowds.

Midday: Explore Amsterdam by Bike

Hop on a bike (around €10/day) and explore the city like a true Amsterdammer. Pedal through picturesque streets, make your way to Vondelpark, or just go where the bike lanes take you. Don’t be shy—the bike is king here, and even the Prime Minister cycles to work!

Amsterdam’s extensive bike lanes make cycling a joy, and it’s the best way to cover ground quickly. Swing by the Jordaan district, Vondelpark, and the Museumplein to soak in the city’s charm. With over 500 kilometers of bike lanes, the city is incredibly cyclist-friendly!

From Gouda to Edam, Amsterdam’s cheese shops are a must-visit. If you ride past one, stop and go in. 😊

Afternoon: Zaanse Schans

Take a half-day trip to Zaanse Schans, just 30 minutes outside the city. This enchanting postcard-perfect village is home to iconic windmills, a cheese-making demonstration (Gouda galore!), and a clog factory where you can see wooden shoes being crafted.

Evening: Enjoy the town

The city’s nightlife offers something for every vibe. Try a local brew at a canal-side bar or brewery like Brouwerij ’t IJ (please do not ask me how that is pronounced). If you’re feeling adventurous, check out the city’s legendary “coffee shops” (responsibly) or dance the night away at a club.  Or you can just stroll along the illuminated canals for a romantic end to your day.

A note about Amsterdam’s “coffee houses”

In Amsterdam, the term “coffee house” can have dual meanings. Traditional cafés serve coffee and pastries, while coffee shops are establishments licensed to sell cannabis. If you’re simply looking for caffeine and ambiance, head to a café rather than a coffee shop.

If you’re curious about the coffee shops that sell cannabis:

• Look for the Green and White Sign: These indicate licensed establishments.
• Ask Questions: Staff are knowledgeable and can guide beginners.
• Respect the Rules: Smoking is only allowed in designated areas.
• Be Polite: Cannabis is legal, but it’s a cultural norm to enjoy it discreetly.

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Day 3: Tulip Fields, Markets, and Stunning Views

Morning: Keukenhof Tulip Gardens (Spring Only)

If you’re visiting in spring, make a day trip to the Keukenhof Gardens, about an hour from Amsterdam. Mid-April to early May is prime time for tulips, but even the daffodils and hyacinths (blooming in early April) are worth the visit. Pro tip: book a combined ticket for transportation and garden entry to simplify your trip.

Not tulip season? Head to the floating flower market or explore Vondelpark by Bike

Begin your morning closer to the city center with a visit to the Bloemenmarkt floating flower market along Singel Canal. This is a series of floating barges that have been converted into vibrant flower stalls. While the market itself is “floating” on the water, visitors stroll along the pedestrian walkway that parallels the canal. The market stretches for about a block, creating a colorful, aromatic corridor filled with both locals and tourists. Open daily 9-5:30, with later opening hours of 11:30 on Sundays.  Even outside tulip season, the stalls are packed with fresh flowers, including roses, geraniums, and exotic plants. In spring, the abundance of tulips makes the market an absolute sensory delight. Many stalls specialize in tulip bulbs ready for planting, including easy-to-transport packages for international visitors. You’ll also find decorative flower pots, Dutch wooden clogs, and other unique souvenirs. I love coming here when they are first opening and it’s a little quiet, as the atmosphere gets lively by mid-morning and super busy by the afternoon. Oh, and while many vendors accept cards, it’s always a good idea to have some Euros on hand for smaller purchases.  Note, if you plan to bring bulbs or plants home, verify your country’s import rules to avoid surprises at customs.

Or, spend your morning cycling through Vondelpark. It’s the city’s largest park and a peaceful escape from the urban buzz.  You’ll find 14th-century cottages, sculptures, and peaceful picnic spots. Pack a snack and enjoy it by the ponds or open-air theater.

Afternoon: Bake My Day and Albert Cuypmarkt
Stop by Bake My Day for some of the freshest baked bread and a great cup of coffee. It’s a little out of the way but worth it for the cozy atmosphere and delicious bites. Afterward, visit Albert Cuypmarkt, Amsterdam’s largest street market. Sample mini pancakes (poffertjes), pickled herring, and fresh stroopwafels. Whether you’re shopping for souvenirs or just soaking up the atmosphere, this market is a must-visit.

Evening: Sunset at the A’DAM Lookout
Wrap up your day with a visit to the A’DAM Lookout. Take in panoramic views of the city, and if you’re up for it, try the “Over the Edge” swing—an adrenaline rush with a killer view as you dangle high above the city skyline. The perfect way to say goodbye to Amsterdam.

Day 4 (Optional): Day Trip to Madurodam or Delft

If you have an extra day, escape the city for one of these gems:

• Madurodam (€19): A miniature park that’s like seeing all of the Netherlands in one spot—in tiny detail. Seriously, the minute detailing is not to be believed.
• Delft: Known for its blue pottery, historic canals, and charming town square. It’s a slower-paced, picture-perfect way to end your trip.

And that other thing you’ve heard about…

Red Light District

The Red Light District, known locally as De Wallen, is one of Amsterdam’s oldest neighborhoods. De Wallen is located near Amsterdam’s oldest harbor. In the Middle Ages, sailors arriving after long voyages would often seek food, drink, and entertainment. The neighborhood naturally became a hub for services catering to transient workers, including prostitution, which was tolerated as a practical outlet for sailors.  Although the district is centrally located, the labyrinthine streets and canals of De Wallen provided a certain level of discretion, which contributed to its suitability for businesses that thrived on privacy.

While it’s famous for its adult entertainment, the area also offers a fascinating mix of historic architecture, winding canals, and cultural landmarks.  You can even take cultural tours that shed light on Amsterdam’s progressive attitude toward sex work. Amsterdam has a pragmatic approach to decriminalizing sex work and social systems in place to protect workers’ rights and safety. Stop into the Prostitution Information Center (PIC) to learn more.  This educational center offers insights into the realities of sex work, debunking myths and promoting understanding.

OK, let’s look at the buildings. De Wallen is home to some of the oldest buildings in Amsterdam, including Oude Kerk (Old Church), a stunning 14th-century Gothic church accessed by cobblestone streets and canals. The district also features the iconic narrow, gabled canal houses that Amsterdam is known for. Many of these date back to the 17th century and were originally merchants’ homes and warehouses.  And remember, the narrower the house, the wealthier its owner! Tours often uncover overlooked details, such as old inscriptions on buildings, the history of Amsterdam’s canals, and stories about the area’s famous residents. Alongside the historic buildings, you’ll also find contemporary touches, such as neon-lit storefronts and modern design elements incorporated into centuries-old structures. And, there are secret gardens!

Amsterdam is full of surprises, and its Secret Gardens, or hidden courtyards, are some of its most enchanting treasures. Known locally as hofjes, these small, serene areas are often tucked away behind unassuming doors or between rows of houses. They were originally built in the 14th century as almshouses to provide housing for poor women, widows, or the elderly. Today, they offer a peaceful retreat from the bustling streets of Amsterdam.

Located near the bustling Spui Square, the Begijnhof is perhaps the most well-known of Amsterdam’s hidden gardens. The garden is surrounded by a ring of houses, many dating back to the 16th and 17th centuries, and Amsterdam’s oldest wooden house, built in the 1520s. The courtyard also includes two chapels—one Catholic and one Protestant. The Begijnhof is private property, and visitors are asked to respect its peaceful atmosphere. It’s a place for quiet reflection, not loud sightseeing or posing for selfies. And while it is open during daylight hours and free to enter, donations are accepted at the chapels. Access is through a small, inconspicuous door on Spui Square. It’s easy to miss if you’re not looking for it!

You can take a Window Walk, on your own, or with a tour (yes, really). While the iconic windows are part of the district’s character, some tours explain how the industry operates, including the diverse representation signified by the red and blue lights. Avoid taking photos of the workers in the windows—it’s considered disrespectful and is strictly prohibited. Avoid staring or loitering around the windows if you’re not a client, and please be respectful—the district is a vibrant part of Amsterdam’s culture, so approach it with curiosity and an open mind.

If you’re more interested in history and architecture, daytime is ideal for exploring De Wallen without the nightlife crowds.

De Wallen is also home to some of Amsterdam’s most famous coffee shops, offering a window into the city’s approach to regulating recreational cannabis use.

Where to Stay in Amsterdam

Charming and Central:

• Andaz Amsterdam: Trendy rooms in a former public library, perfectly located near the Jordaan.
• Pulitzer Amsterdam: Luxury in 25 restored canal houses with uniquely themed rooms.

Unique Stays:

• Houseboats: Fall asleep to the gentle rocking of the canals for a one-of-a-kind experience. Amsterdam’s canals are lined with over 2,500 houseboats, many of which are homes, rentals, or even museums. Staying in one offers a unique perspective of the city.

Budget-Friendly:

• Generator Amsterdam: A stylish hostel in a former zoological building near Oosterpark.

Insider Tips for Amsterdam

1. Book Early: Tickets for Anne Frank House and Keukenhof sell out fast—plan ahead.
2. Layer Up: Amsterdam’s weather can be unpredictable, so pack for all seasons.
3. Snack Smart: Don’t leave without trying Dutch cheese, stroopwafels, and bitterballen.
4. Explore Like a Local: Walking and biking are the best ways to experience the city’s charm.
   
   

If there are three things you should take away from your visit to Amsterdam, let it be these: the warmth and charm of its historic canals, the delicious flavors of its markets and local cuisine, and the inspiring mix of past and present found in its art, architecture, and neighborhoods. Safe travels, and don’t forget to bring home some Gouda!

Happy Travels!

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